The right logo for your business can be a tool that generates awareness and interest for your goods and services. The wrong logo can drive your potential customers away because it tells them the wrong story, is hard to read, or reminds them of your competitors’ brands. It is easy to think of effective and […]
Category: Design
Business Cards: The Suit Your Name Wears
What are you wearing right now? Wearing clothes is a rather uniquely human behavior – one of the many that sets us apart from other creatures on earth. People wear clothes to protect, to decorate, to communicate, to entice, to impress, etc. The clothes we wear changes with the climate, the technology, our wallets… you […]
Why We Print
Recently my brother, Dennis Decker, moved from Florida to join our business as a manager. Dennis graduated from Brigham Young University with a degree in English. His focus is customer service and employee management. Dennis is a talented, genuinely friendly person. I hope you enjoy working with him as much as I do. One thing […]
Color Formats: RGB vs CMYK
RGB vs CMYK – or, Why do My Colors Look Different When Printed? Every industry has acronyms that nobody else knows. Today I’m demystifying the printer terms RGB and CMYK. RGB stands for Red Green Blue, and refers to the color format used by computer screens and digital cameras. Computer monitors are made up of […]
Design Formats: Why does my printer ask for “vector” graphics?
If you have ever had your printer or designer ask for vector graphics, and you had no idea what they meant, this article is for you. Here is a brief overview of vector and raster graphics. Raster Graphics (pictures) Common file extensions: .jpg, .png, some .pdf Most digital pictures are made up of pixels. If […]